The right cardio deck will be able to fit your target audience in a way that will have them optimizing their workout and getting the best results.
Being that cardio is an essential part of any workout regime, every gym has at least one cardio deck. In order to be deemed successful and have an increase in the number of clients serviced by your facility, a cardio deck has to be strategically planned and outfitted with the right equipment.
In order to perfect this strategy, there are some general rules that ought to be followed. These include:
1. Mapping out an execution plan: From finding out what products are available to completely understanding the target market, a facility owner should be in tune with his/her plan in order to provide the best service for the consumers.
The facility operator also needs to look at the traffic to the cardio area – what are the peak hours? Do some equipment get used more than others? Why is this so? Try and tap into the expectations of your consumer and then provide the things that they need.
There are new equipment coming out every year, so it is always a great idea to try them out. See which ones should optimize the way that work out and which ones would change it. Try to forsee how you consumer will react and using the perfect balance of logic and intuition, make a purchase.